Chances are, you are likely reading and/or found this article via social media, but not everyone is familiar with VR and AR, so let us define those before we move forward. There are other technical bits and terms that are equally important, but this article is focused only on big picture concepts.
VR has become the new darling of content, but why are some brands getting it wrong? The answer: Many marketers don’t know what makes effective branded content and what doesn’t. Many are stuck in a 2D mindset, instead of making the shift to 3D, and how 360-degree video content can be used to exceed the constraints of a flat screen.
Content marketing and search now involve a combination of media (blogs, video, social platforms, podcasts, etc.), and they must adapt to the ways human can now engage with this content in virtual and augmented reality. What must content marketing and search do to remain competitive? How must they redefine themselves? How to respect the lessons that intertwined them, on these new frontiers?